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Automotive brand SOUEAST is set to unveil its new model, the S08 DM, during Dubai Fashion Week (DFW), the region’s official fashion week, marking a stunning entry into the UAE market. Following a successful partnership last year, SOUEAST returns as the official automotive partner for the highly anticipated fashion gala, which runs at d3 from 1-6 February.

SOUEAST returns to Dubai Fashion Week as official automotive partner, redefining aesthetics of mobility

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SOUEAST debuted at the recent Riyadh Motor Show, capturing significant attention with its flagship S Series models. Beyond presenting a comprehensive product lineup tailored to the region, SOUEAST emphasized its long-term commitment to Saudi Arabia and the broader Middle East. The company also announced upgrades to its Saudi localization strategy and plans for a mega spare parts center, further solidifying its image as a reliable global automotive partner.